HSN has formed a new partnership with an investment company as the retailer continues to expand its American Dreams entrepreneur program.

The company has partnered with Carter and Courtney Reum, two brothers who manage Los Angeles-based M13, a hybrid operating investment company focused on consumer products, technology, and media businesses. The firm will work with American Dreams entrepreneurs to help them develop sustainable and growing businesses.

The American Dreams platform aims to find and support small businesses, innovators, inventors and entrepreneurs. Through American Dreams, HSN has developed strategic partnerships with Good Housekeeping, Ion’s Hatched and more to further discover and elevate entrepreneurs across the country.

M13 focuses on building emerging entrepreneurial businesses in Los Angeles, leading more than $100 million of investments over the next five years, the company said. M13 said it has investments and involvement in more than 100 companies spanning consumer brands, media and technology. Early investments include Lyft, Pinterest, Bonobos, Birchbox, Warby Parker, Krave Jerky, Kevita and Blue Bottle Coffee.

“We’re excited to bring what we know about building sustainable brands and profitable businesses to a partnership with HSN and American Dreams,” said Courtney Reum. “As entrepreneurs and investors that have worked at the intersection of consumer products, technology and media, we’re focused on helping businesses we work with accelerate growth and drive bottom line performance. HSN and American Dreams is a great platform to help identify the innovators with the kind of big product ideas that can create real value.”



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